It was in, perhaps, 1989 or 1990 that a co-worker and I thought we coined an awfully useful new term: “substitute reality”. I was pretty fresh out of college and working for a software development/consulting company where we often seemed to be surrounded by project managers and bosses and clients that loved to operate in what we saw as a clear and present substitute reality.
Project Manager: “Oh, we’ll have that telecom billing code completely tested and ready for production by tomorrow.”
Boss of the Whole Place: “We can have an team of developers highly experienced in coal mineral rights billing software onsite in South Dakota by tomorrow morning.”
Client: “We found this whole list of requirements that we forgot about that must be implemented for launch… tomorrow.”
Well, a dream I had awhile ago has had me thinking about and noticing that episodes of substitute reality continue to happen all around me nearly two decades later. And, at the risk of sounding unbalanced and cryptic, I’ve been wondering how much of my own substitute reality I operate in when I’m working away in my studio?